As the 2026 season approaches, the MotoGP continues to demonstrate strong international momentum, with measurable audience growth and expanding commercial appeal.
Recent figures show increased viewership across key markets, particularly in Europe, Asia and the Middle East. This upward trend is accompanied by growing interest from global partners and premium sponsors.
The increasingly global 2026 calendar further supports this expansion strategy, positioning MotoGP among the leading international motorsport platforms.
For sports business stakeholders, this sustained growth reinforces MotoGP’s value in terms of premium hospitality, brand activation and high-level networking opportunities.
SSA Sports continues to monitor the economic evolution of the championship to identify strategic opportunities for its partners.
SSA Sports 360, a subsidiary of the SSA Sports agency, offers unique experiences around the big global sporting events. Created in September 2023, our mission is to enable fans around the world to live exceptional experiences around sporting events.
Learn more
MotoGP – Bezzecchi Wins Thailand Grand Prix 2026
Marco Bezzecchi claims victory at the 2026 Thailand MotoGP Grand Prix in Buriram after a controlled and strategic race performance.
01/03/2026
F1 2026 – Revenue Growth and Global Expansion
Formula 1 confirms strong economic growth in 2026 with increasing revenues, global audiences and commercial expansion.
25/02/2026
F1 2026 – Pre-Season Testing Sets the Stage
The 2026 Formula 1 pre-season tests offer the first competitive insights ahead of the official championship opener.
20/02/2026
Newsletter
Shall we stay in touch ?
Subscribe to our newsletter to receive exclusive offers, be informed of the addition of new events or receive alerts when the number of available tickets decreases.
Digital reservation
Secure payment
Responsive customer service
Newsletter